Doreen Mashika was born and raised in Tanzania, studied and worked in Switzerland, and is now part of a growing homeward bound African diaspora. While in Switzerland she began a career in the financial industry, working in team that specialised in luxury goods fund management. This is where she had her first contact with the fashion industry and designers, providing her a unique insight and appreciation of the sector. Inspired by a deep sense of affection for the cultural heritage and wealth of design possibilities in Africa, she returned to Tanzania and settled in Zanzibar to pursue her passion of design while building a successful company.
Today she is proud to present a modern Tanzania to the world, showcasing sleek and cutting-edge designs rooted in bold colours, motifs and hand-crafted accents.